Bitcoin Cash (BCH) advocate and BitcoinBCH.com CEO Hayden Otto has launched a fundraising campaign to create viral videos promoting BCH to traditional audiences, after failing to convince crypto-converters of the cause.

The latest video produced by Otto received over 100,000 hits on various social platforms. He was also behind a controversial viral video last year that showed a double-spending exploitation of Bitcoin from the Binance-backed TravelbyBit payment network.

The campaign aims to raise BCH 650 (almost USD 180,000) and has raised BCH 192.52 (about USD 53,000) in donations already in the first 48 hours.

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The campaign is hosted on Flipstarter, a fundraising platform powered by the BCH that has facilitated over 2,900 BCH in contributions to various initiatives in support of Bitcoin Cash development.

The funds will be used to create videos with a budget of USD 5,000 or 10,000 each that will be posted on Youtube, Lbry.io and Bitchute, along with other „alternative streaming sites“.

Marketing, not development
Otto told Cointelegraph that he decided to start the campaign after several BCH supporters indicated that they „would prefer to donate to Bitcoin Cash marketing rather than to its development.

Otto has spearheaded numerous marketing initiatives for the BCH over the past three years, including „producing video content for the online public, […] organizing meetings, or putting up posters/billboards.

Otto said that financial support from the community would allow him to „overload“ his promotional efforts.

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BitcoinBCH.com’s fleet of promotional vehicles

The BitcoinBCH.com promotional vehicle fleet

Otto stressed the importance of exposing non-native audiences to Bitcoin Cash. He told Cointelegraph: „One mistake that Bitcoin Cash supporters have made is that they have tried to turn people who are already involved in cryptology and rooted in their beliefs into Bitcoin Cash optimists.

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„There has been some success in bringing these types of people into the group … but the target audience is too small,“ he said.

Otto added that many „people who are already involved in cryptology … are price speculators“ who want to „make quick money from advertising and things that will never achieve any real-world adoption.

„It’s much more effective to target individuals and businesses that have not yet had experience with cryptomonies, which is like 99% of the people on the planet.“

The Bitcoin Cash community partnered with rapper Lil Windex to release a music video and single titled Bitcoin Ca$h in 2018. The video has over 1.5 million views on YouTube.